Near the Empire State Building there has been a huge ad for a new Korean chicken restaurant for months now. I'm guessing the place is under construction. To be honest, I never planned on going to this place, even though I enjoy Korean food. With that said after seeing the video I have posted below, they will never see a dime of my money. I make it no secret that once a company shows offensive advertising I completely take them off my radar. This commercial is nothing but offensive to me. However I'm one person, and I still don't eat Burger King from their chicken fries campaign from years back so maybe I'm extreme.
I've worked in advertising for about 4 years now. Had my hands in both consumer and pharma type ads. I've never had an ad this racy come across my desk before. Now granted I'm not working on this Burger King campaign, I'm just saying this is really pushing the envelope in regards to decency standards. I already have my own Burger King boycott going that's been in effect for about 4 years now since their chicken fries commercial completely insulted me as a Blackman. In the commercial a super hero type of group (consisting of only black folk) are running around sliding over car hoods for chicken fries.
Now we have their new ad. I thought it was funny but also a little offensive. Maybe I'm a prude, but the ad is a lil much for me. What do you think?
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